Estrategia y tecnologías de marketing digital

Evaluar herramientas digitales

Evaluar la diversa gama de tecnologías de marketing digital disponibles y su idoneidad para diferentes objetivos y contextos organizacionales.

Integración Estratégica

Desarrollar una comprensión profunda de cómo las herramientas de marketing digital se pueden integrar estratégicamente para alinearse con la misión y los objetivos a largo plazo de una empresa.

Utilización efectiva de las redes sociales

Analizar y formular estrategias efectivas para utilizar plataformas de redes sociales para atraer al público objetivo e impulsar el conocimiento de la marca.

Excelencia en marketing por correo electrónico

Cree campañas de marketing por correo electrónico dirigidas y atractivas que resuenen en el público, fomentando la participación y la lealtad del cliente.

Estrategias de aplicaciones y automatización

Explore el potencial de las aplicaciones y la automatización del marketing para optimizar los procesos, mejorar las experiencias de los usuarios e impulsar las conversiones.

Strategic Planning

Desarrollar estrategias integrales de marketing digital que se alineen con los objetivos comerciales generales de una empresa y aprovechen las fortalezas de varias herramientas digitales.

Assessment

Project-Based Learning Methodology at ESEI

ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.

The Advantages of Project-Based Learning

The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles as employees or business owners, showcasing their hands-on experience and skills.

Project Format and Teacher Involvement

Project formats vary and are at the discretion of the instructor. Projects can be case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.

Assessment Criteria

• Group Project Submission (40%)
• Individual Project Submission (20%)
• Group Presentation of the Project and Q&A (20%)

Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of collective and personal efforts in achieving project objectives.

• Class Participation (20%)

A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.