Estrategia y marketing en las redes sociales de Vogue

The course is delivered entirely online and lasts six weeks with around 6-7 hours worth of online learning activities each week, along with guidance and advice on what to read, see and hear, followed by two weeks at the end of the course for you to complete your final assignments.

Course Schedule

The course learning activities can be accessed at any time and own pace.

Each week will have a set of activities that will need to be completed before the learner can proceed to the next week.

Most of the lectures are narrated, pre-recorded lectures by our academics and industry contributors. These can be watched multiple times and at any time within the week that they are set.

Live Sessions

There will be two live events per week scheduled to accommodate any timezone. Recordings of the events will be available after and can be watched at any time.

Live Course Leader Sessions

Every week there will be a live online session with your course leader, where you can ask questions, and discuss anything with regards to the subject area, the course, and your experience with the College. Those sessions are not recorded, to provide for a safe and comfortable environment for all students to share their thoughts.

Week 1: The Evolution of Content Creation

• Introduction to the Course
• How Content Creation Has Evolved

Subject Specialist:

• Stephanie Barker-Fry – PR & Communications Consultant

Week 2: Process, Planning & Strategy

• Brand Tone of Voice & Alignment with Business Values and Purpose
• Storytelling & Understanding Audience Personas
• Content Marketing as Part of Branding and Marketing Strategy
• Content Writing for Brands and Business

Subject Specialists:

• Alexis Jourrou – Directora global de redes sociales, Vogue College of Fashion
• Hannah Springett – Diseñadora de productos sénior en Vogue College of Fashion y directora creativa independiente

Week 3: Platforms & Channels

• Understanding Which Channels & Platforms Are Right for Your Audience
• Developing Knowledge of What Content is Right for Which Platform
• Podcasting
• Blogging

Subject Specialists:

• Sophie Cullen – Multi-award-winning Beauty Journalist and Brand Consultant
• Elisha Jade White – Digital Stylist, Founder of Mirror Digital Media & Influencer

Week 4: The Content Creation Toolkit

• Learning About the Right Tools for Different Content Types
• Visual Communication & Photography for Different Content Types

Subject Specialists:

• Hannah Springett – Diseñadora de productos sénior en Vogue College of Fashion y directora creativa independiente
• Sophie Cullen – Multi-award-winning Beauty Journalist and Brand Consultant

Week 5: Content for Businesses & Influencers

• Evaluation of Success (Followers, KPIs, Measuring Effectiveness for Businesses and Influencers)
• The Purpose of Influencers, Reach, etc.
• Digital Storytelling

Subject Specialists:

• Elisha Jade White – Digital Stylist, Founder of Mirror Digital Media & Influencer
• Hannah Springett – Diseñadora de productos sénior en Vogue College of Fashion y directora creativa independiente

Week 6: Reimagining Content

• The Future of Content Creation
• How Will Brands Communicate with Consumers in the Future
• Who Will Be Creating Content in the Future and Via What Type of Platforms or Media

Subject Specialists:

• Sophie Cullen – Multi-award-winning Beauty Journalist and Brand Consultant
• Alexis Jourrou – Directora global de redes sociales, Vogue College of Fashion

Weeks 7 & 8: Complete your final assignments

• To introduce key processes and methods of creating digital content.
• Explore digital marketing channels and how to connect with consumers & audiences via digital content.
• To understand the key tools and practices commonly used for the creation of digital content.
• To recognise how digital technology is impacting fashion & creative industries content.